Our Story
How it started
Growing up with braces, Rachel knew how hard it was to keep teeth clean.
And just like her, many people struggle to keep the part clean where most cavities start: between the teeth.
After more than a decade working in the oral care and dental industry, she set out to fix exactly that. By designing simple but effective tools that feel good to use.
And look great in your bathroom.
That's how Tonochi started.
What actually works
Today's oral care world is full of trends and hypes. But many do less than the basics they're trying to replace.
The best oral care always comes back to the same thing: brushing well and flossing consistently.
It might sound boring. But done daily, it's the strongest protection you have against cavities, gum disease, and even bad breath.
That's where we put our energy. Not into reinventing your routine. But into making the basics feel so good you actually stick with them.
A routine worth keeping
Great oral care shouldn't feel complicated, overwhelming, or like a chore you rush through.
It should be simple. Effective. And honestly, pretty satisfying.
So we put our focus where it matters most: the clean between your teeth. Because that's where the real work happens.
Feel The Clean Between.
Our mission
We believe your daily clean works best when it feels good.
So we design tools that are kind to gums and tough on plaque. Easy in hand. Nice to look at. Worth a spot on your counter.
Because the routine you keep, keeps you healthy.
Join 10,000+ people brushing and flossing better, every day!
Ready to enjoy your routine?
Join 10,000+ people brushing better and flossing better every day.